RADA (Royal Academy of Dramatic Arts) is one of the world’s most well known theatre schools. This newly developed building houses theatres, studios and workshops.

The signing system was to reflect the unique characteristics of this traditional institution. We chose quotes from famous plays and used them with the orientation guides to create humorous, surprising references to the different areas of the building.

Using the typographic language of the printed dramatic text - Stage directions, Characters and Spoken Text, a complete orientation system was developed.

The text was set in metal type and printed letterpress, blown up using repro-cameras, and screen-printed directly on to the walls, to create a seamless effect.

In collaboration with Andrea Speidel